As a significant streaming platform, Netflix is putting a lot of attention on AI and machine learning for a critical role as the writers’ and actors’ strikes continue to wrack the film industry.

Netflix has started hiring for the position of product manager – machine learning platform. It pays between $300,000 to $900,000 per year. Another job posting said that the giant streaming platform is paying up to $650,000 for a generative AI technical director position to work at its games studio.

According to the product manager job description, AI would be used by Netflix in every aspect of its operations, including helping the company “create great content” and make purchases. The listing also noted that there would also be more conventional uses, such as tailoring a user’s content recommendations.

One of the major concerns influencing the actor’s strike is the development of new AI-powered technology. The emergence of generative AI has been dubbed an “existential threat” to the careers of actors by Duncan Crabtree-Ireland, national executive director and main negotiator of the actors union SAG-AFTRA.

After failing to reach an agreement on a new contract that agreed on limitations on the use of AI, among other problems, the union’s national board walked out earlier this month.

The union members stated that studios offered to pay background actors a day rate in exchange for having their images scanned so that a digital representation of them could be created. The SAG-AFTRA contract states that the day fee for background performers might be as little as $200.

Since May, Writers’ Guild of America members have also been on strike. Similar worries are being expressed by writers concerning the employment of AI in the sector; some are concerned that financial constraints at entertainment organisations would encourage their executives to deploy AI.

Outside of regular business hours, Insider contacted Netflix representatives for comment, however, they did not answer right away.