Jumia, Africa’s leading e-commerce platform, proudly marks 13 years of transforming the shopping experience for Nigerians. Since its launch in 2012, Jumia has transcended its initial role as an online shopping destination to become a vital catalyst for economic growth, digital inclusion, and everyday convenience for millions throughout Nigeria.
From supporting small business owners to connecting rural consumers to a vast array of products, Jumia has significantly contributed to creating a more inclusive digital marketplace. Over the years, the platform has enabled hundreds of local and international brands to connect with customers nationwide while simultaneously empowering thousands of sellers with essential tools, training, and access to logistics and digital payment systems.
In celebration of this significant milestone, Jumia has launched the 2025 Anniversary Campaign, themed “Enjoyment Overload,” which runs from June 2 to June 22. The campaign will feature enticing deals from well-known brands such as Nivea, Xiaomi, Itel, Diageo, Ecoflow, Skyrun, Oraimo, Adidas, Reebok, Unilever, Reckitt, and many more. Beyond the exciting promotions, the campaign represents a broader celebration of Jumia’s lasting impact on the Nigerian economy.
“We are proud of our journey thus far, not only in terms of business growth but also in the real-life stories of empowerment and access that Jumia has facilitated. With this anniversary campaign, we’re committed to creating a celebration that rewards loyalty, excites new users, and showcases the best that e-commerce has to offer. This is our way of expressing gratitude to the millions of Nigerians who have grown with us, challenged our limits, and inspired us every step of the way,” said Sunil Natraj, CEO of Jumia Nigeria.
Dele Adeyole, Country Manager of Beiersdorf Nivea Consumer Product Limited, expressed pride in partnering with Jumia as the Platinum Sponsor for the 2025 Anniversary Celebration. “This three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide. NIVEA will highlight key innovations, including our new NIVEA SUNSCREEN – UV Face, re-launched Deep Maxx Tech Body Lotion, and Radiant & Beauty Even Glow, all specially designed to meet the unique skincare needs of African skin. Through this partnership, we’re excited to bring trusted skincare solutions to more Nigerians, featuring exclusive discounts and a 4.5 million Naira grand prize for top shoppers.”
Shoppers can anticipate daily flash deals, brand-focused days, engaging games, treasure hunts, and exciting giveaways from both Jumia and its partner brands.
As Nigeria’s digital economy continues to evolve, Jumia remains dedicated to simplifying daily life through technology, innovation, and a customer-first approach.